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our elaundry stories

What Is Planned Obsolescence (and Why We’re Fighting It)

At elaundry, we’re saying no to the throwaway culture. Here’s how we’re changing the story. At elaundry, we believe what’s worth having is worth keeping — and caring for. Remember when things were made to last? Today, it’s common to find a broken zip, a worn-out seam, or a stretched-out tee after just a few […]

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our elaundry stories

5 Reasons to Repair Before You Replace

Why giving your clothes (and shoes and handbags!) a second life is the smartest style move you’ll ever make At elaundry, we believe in quality over quantity. In timeless over trendy. And in mending what matters — from a favourite blazer to the heels you danced through your twenties in. Repairing isn’t just a practical […]